I was watching a documentary the other day about the demise of the dinosaurs. What was fascinating was that before the 6 mile wide asteroid hit what is now the Gulf of Mexico all those millions of years ago, dinosaurs dominated the earth. Dinosaur fossils have been found in vast numbers on every continent and their sheer size meant wherever they went, they were in charge!
But after the asteroid the only creatures that survived and then thrived were the tiny mammals and reptiles.
Why was that?
Its simple. Charles Darwin put it best:
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.
These tiny creatures were able to survive because of their adaptability, their ability to move quickly and change according to circumstances, their ability to store energy and most importantly of all, their agility.
Looking at businesses today we can see that the corporate world is dominated by vast global enterprises but these enterprises have much in common with their ancient ancestors! When faced with challenges they don’t have the agility to adapt in a rapidly changing world. And the more energy they put into trying to change the world to suit them, the less they have for their true purpose. And the less sustainable they become.
The question is, is your business a dinosaur… or a mouse?