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It’s a question I get asked so often and the answer is really simple. Having clarity about what your values are and why they are important to you makes decision making easier, makes you stronger and most importantly it lets people know that you have integrity and consistency.

In today’s uncertain world knowing that someone stands for something counts for a huge amount. We often talk about the concept of Brand You in business today. Brand You is not just about your logo, or your title or your profession or even your business name or how you look. Its all of these, but in addition, what it really means is that everything you do and everything you say, positive and negative, is part of Brand You.

When you are crystal clear on your values it is much easier to stay in integrity and not allow anything to taint your brand, simply because you know who you are and what you stand for, and perhaps most importantly, who you stand with. Because if you say one thing, and then endorse people who stand for its opposite, your brand is instantly tarnished. 

This might be hard at first. You might have to upset some people and you might have to change a few allegiances. You might feel you are missing out on opportunities and losing touch with the “cool” crowd. You also might feel vulnerable, letting people know who you really are and what you stand for can feel really scary at first. You might feel exposed and all alone. But in the long run it’s much less stressful than pretending to be someone you’re not, compromising what you believe for the sake of expediency and living your life on shifting sands.

In the long run like attracts like and you will draw to you others who share your values. Leaders do what they say they will do and by doing that they attract other leaders to help them.

So do you want to be in with the cool crowd? Or do you want to run with the leaders?

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