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Once you have decided to get really clear on what you want, a big part of your job from now on is to pay attention! Look around you – every minute of the day the universe is giving you clues about what to do, who to talk to, where to spend your energy. But for the most part we ignore these clues and carry on trying to do it the hard way!

A classic example was today – I was having coffee with a friend and we were talking about something and I said I must remember to tell another friend about that because she’s told me that’s exactly the opportunity she’s looking for. Ten minutes later I happened to glance up and who should walk past the window but the friend I was talking about! There is no such thing as coincidence! Carl Jung called it synchronicity – when two events that seem unrelated click to create a “meaningful coincidence”. I like to think its the universe making sure we’re paying attention!

You see when we start to focus on a desired result we focus energy onto it – and what we focus on is what grows. If someone else is focusing on the same thing the energy is multiplied and magnified and things start to happen very quickly. Bob Proctor says “What you want, wants you”. Think about it, it makes perfect sense. If you want a result that is truly meaningful to you the chances are someone else stands to benefit from your result – remember the principle of enrichment – all business is about creating enrichment for everyone involved. So for example, if you are looking for someone to help you grow your business in a certain way, the perfect person for that project is looking for an opportunity to contribute to someone’s business in exactly that way. To put it really simply, if you want to sell carrots, your perfect customer is someone who wants to use carrots! And they are looking for you as hard as you are looking for them.

The challenge is, these things are happening incredibly quickly and we have to be ready to pay attention and act on them in that instant, otherwise the moment is gone, the opportunity is lost and we have to go back to doing it the hard way!

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