A Purpose Statement creates a strong foundation for the Mission Statement for your business.
In reality all businesses have one common purpose – to enrich lives. Think about it. Can you see how it makes sense for every business you can think of?
Don’t think of “enrich” as simply a material experience. You can enrich someone’s education, their lives, their environment or their security as well as their bank balance.
Think of all the ways it is possible to enrich someone’s life through business.
As long as a business is thinking about enriching everyone it deals with, from the CEO, the staff, the customers, to the suppliers and the people who live near it, the business can never be short of customers! Who would not want to do business with someone whose stated purpose was to enrich them?
So your company’s Mission Statement comes from the question “how does ‘xxxxx and Co’ enrich people?
Here’s some good examples of corporate mission statements:
Disney: To make people happy. Disney will never be completed as long as there is imagination in the world.
Telecare: To help people with mental impairment realize their full potential.
Nike: To experience the emotion of competition, winning and crushing competitors
Mary Kay: To give unlimited opportunity to women
Your leadership purpose and mission is NOT a goal. It is a state of being and it is something you are continuously improving on. It does not depend on circumstances or events, it can be lived from the moment you embrace it.
When you go about establishing your mission statement this way it is no longer a dry, unrealistic mantra that some consultant has forced you to write. It becomes something that you live everyday with passion.
Purpose gives you Passion which, in turn, gives you real Power
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